Poll Power

After having been working with WordPress for the last couple of weeks, I just thought, wait a minute, why not write about one of its various functions? I mean, I know the basic steps for publishing an article and making it look “nice” but there is so much more interesting stuff to explore. And I told myself that having a closer look at one of the fancy additional functions could certainly be useful at some point.

That is exactly when the Poll function caught my eye. I did not know much about it before but as I am interested in finding out about other people’s opinions, I wanted to give it a try. Continue reading

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Bing StreetSide – New level of Street Fighting

Have you ever heard about “Bing StreetSide”? Reading this my first thought was like “wait a minute, is it the same as Google Street View?” Curious, I started inquiring about that topic and found some interesting facts; one of them, that Bing StreetSide is Microsoft’s answer to Google Streetview with some additional/improved features…   

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Cloudy with chance of success

Last week I was trying to download the newest system software for my iPod, when I saw the advertisements about Apple’s so-called iCloud and I remembered that I had actually read an article about it in The Economist.

Now I was wondering, what is iCloud?

What is Cloud Computing in general and how can businesses benefit from it? Continue reading

The Future Of Reality

As you might know, I wrote my last blog post about augmented reality and the new options it may hold for customers to enjoy and experience new technical discoveries, but then I noticed that I had written a lot about the way augmented reality works, but nothing about possible business ideas.

That I presented to you Layar and Total Immersion was only the beginning in a broad field of new companies and new ways of making money with techniques of augmented reality, so I decided to write an entry to give people a first idea of what to do when wanting to make money with augmented reality.

 So how can one’s company use this hot new technology to make money? Is augmented reality really the future of advertisement? And will augmented reality really be implemented in our daily life?

Let’s find out, shall we?

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Reality Check Ahead!

I think we can all agree that reality is pretty nice and I think we can more than agree that computers and the internet where one of the most important inventions in the last years. Not only have we access to huge amounts of data, but we are also able to communicate with people all over the world and very important as well, make money and set up one’s own business.

But can we make reality and the internet work together? Can we use the latest technology to broaden our senses and find new exciting ways to establish new companies and new ways to make money?

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Meet My Movie Mastermind

How IMDb makes money out of movie databases.

I love movies.

Going to cinema and talking about actors, characters, subplots and meta moments in films gives me a fuzzy feeling, because isn’t it nice to sometimes escape real life? 😀

To get all the geeky knowledge with which one is able to point out what the most interesting part of a movie will be (without ever having seen it) it is nearly compulsory to read a movie magazine.

My favourite magazine is EMPIRE,  which is based in the United Kingdom and is coincidentally the biggest selling movie magazine there. I buy it faithfully every month and it costs me the horrendous sum of Continue reading

Sticky as lipgloss

Ever since I started paying more attention to the dimensions of information technologies, I have been noticing its presence in nearly all fields of life. Everyone uses IT, everyone talks about IT, some people read about IT and I write about IT. Recently, I found some inspiration in one of those marketing magazines which are lying around in uni and which you usually just walk past. The issue called “MTP. Mehrwert – Marketing Medium” was dedicated to (mass) media and its role in marketing. It presented a couple of interesting IT related aspects. One article that particularly caught my interest was about word of mouth marketing and its importance in modern age marketing. Continue reading