Sticky as lipgloss

Ever since I started paying more attention to the dimensions of information technologies, I have been noticing its presence in nearly all fields of life. Everyone uses IT, everyone talks about IT, some people read about IT and I write about IT. Recently, I found some inspiration in one of those marketing magazines which are lying around in uni and which you usually just walk past. The issue called “MTP. Mehrwert – Marketing Medium” was dedicated to (mass) media and its role in marketing. It presented a couple of interesting IT related aspects. One article that particularly caught my interest was about word of mouth marketing and its importance in modern age marketing. Continue reading